Searching for mentions of @pontifex might well be swamped by nonsense and axe-grinding (it certainly seems to be at the moment) but that doesn't stop anyone reading what @pontifex has to say. So I'm not sure exactly what problem you're envisaging.
As well as providing a vehicle for the Pope getting his message to Twitter users, it also provides a clearing-house for opponents to vent. So it's valuable to people who want to find other people angry about what he just said. It's also valuable to lazy journalists wanting a quick soundbite against what the Pope just said.
My suspicion is those downsides will outweigh the upside, from the Pope's perspective.
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My suspicion is those downsides will outweigh the upside, from the Pope's perspective.