Not quite iSteve

The content creation business is actually tremendous. Especially when you readers click on the ads surrounding this story. Can you see them?

Not without making an effort, no; my brain appears to be really good at filtering out the most popular styles of web advertizing.

Unless, that is, you count the whole article as an advert: Mark Shuttleworth appears to be almost as good as Apple at getting free publicity out of journalists.

Especially when used ironically.

Can we please declare a moratorium on the phrase “do you see what I did there”? Even when used ironically.